MasterListBuilder | :Triple Your List, Double Your Profits In 99 Days…Guaranteed!

What does one test in the landing page? There are the hotspots that you might want to give utmost attention to. If you are able to inspect these elements of your landing page, you will be ensured that your landing page will always be in top condition.

Logo and Banner

Basically, these are the visible stuff above. Check for attractiveness, for visual quality. And check if the logo and banner really makes a lasting impression to your readers. This is the first things your customers will see in your page so you must take extra caution in designing it.

Headline Copy

You want to test the headline copy. Is it really riveting or compelling enough? Note the usage of colors in your headline copy. Red is one of the more impressive colors that generate more readers. These are things that are subtle but actually affect the views that your headline copy can generate.

Greeting copy

There are three basic parts of the greeting copy. First is the lead where Dear internet marketer phrases can be found. Next is the subhead. And finally, you have the first paragraph to jumpstart interaction with your customers.

Body Copy
The body copy is very important. You can test the body for inconsistencies, grammar, coherence, harmony of your topics and the convincing quality of your pitches. It would be best if you have an outsider evaluate your body copy for you so that they will not be inclined for bias.

Form position
The main question to this is: Where should I have the form? Should it even be in the landing page? Check if your form is positioned accordingly and make sure it is visible and unobtrusive.

Image
Testing the effect of images is very important when you are trying to elicit positive customer response. Test the images you are to use in your landing pages. The more positive the viewer’s response, the more you should use the image. Having a consensus of generated customer responses is a good way to test images.

Your USP

Is your unique selling proposition as unique as you would expect? You really need to make sure that your USP is able to make an impact, and you must be able to combine the element that will make your USP work for you and your internet marketing business.

Squeeze Page Layout, in General

You must really check out and secure a way to see things in the perspective of your prospect. Will he or she click at the squeeze page and subscribe when he or she sees it or not? These are very important factors that you must consider if you really want people to opt-in to your list.

Your landing page must constantly be fine tuned to meet the needs of your prospects. The best landing pages are not created overnight, but are produced by a long time of persistent testing of elements that will make it work and thrive in the internet marketing industry.

Joel Christopher is a best selling author, speaker and mentor, known worldwide as The MasterListBuilder. To find out more on how you can triple your leads, sales and profits, go to masterlistbuilder.com

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The unique selling proposition in any business, particularly in the internet marketing business, is what helps draw customers to support you and your products. Many people capitalize and invest on their unique selling propositions because making the best use of it really brings in the profit with so much less effort.

When you are presented with the unique selling proposition, you need to learn three basic truths pertaining to the use of the unique selling proposition for your business.

Truth Number One: Each advertisement must have a proposition.

The most important thing that you need to realize is that you can never really call an advertisement a genuine advertisement unless you have a proposition in it. The only thing that makes an advertisement readable is the proposition that it contains. Unless the advertisement provides them benefits, it will be ignored.

Most internet marketers have different gimmicks when it comes to making their advertisements and propositions. A good mix of the elements that will make the advertisement visually appealing and visible to the target market also augments the proposition.

Truth Number Two: The competition must not be able to offer your proposition.

It’s either they are not willing to offer that proposition or that they are not able to do so. This is the rule of thumb if you really want your unique selling proposition to make an impact in your target market. The fact is that most people always want something new.

The originality of your unique selling proposition will render you success in reaching out to your target market. So you must always strive to incorporate a sense of “something new” to whatever proposition you wish to package your business with.

Truth Number Three: The unique selling proposition must be strong.

A unique selling proposition can only be strong if it has impact in affecting many people in your target market. Your goal in making a unique selling proposition is to get as many prospects and buyers from your target market as humanely possible. If you have a weak proposition, you will not be able to achieve this.

The unique selling proposition is also something that you may have to give time to think about before you go ahead and plug it in your advertisements. While you might want to give your prospects a good deal, make sure that you are not compromising your own earnings just to be able to provide that for them.

In making your unique selling proposition, you will have to consider the elements of balance, timing and openness to adjust your own styles to accommodate your customers. You will really have to consider your customer’s preferences and needs as your top priority with your selected target market.

Success of a unique selling proposition can be later seen over time, when your name is starting to become known for the particular product or service your unique selling proposition continues to claim. Ultimately, you will need to deliver what is in your proposition and make actions speak louder than words.

Joel Christopher is a best selling author, speaker and mentor, known worldwide as The MasterListBuilder. To find out more on how you can triple your leads, sales and profits, go to masterlistbuilder.com

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As an internet marketer you really need to learn the basics of co-registration. They can build your list fast and increase your market exposure. Of course, you do not just make co-registration transactions with just anybody. Be careful and do your research carefully.

You need to be very careful about that term called double opt-in. Double Opt-In means that those subscribers have double opted into their service, their newsletter, their Ezine, their publication. It won’t give them the right to get the names to you nor does it give you the right to email those people. Look into that.

Test more than one source when you are co-registering. There are a few co-registration services that are out there. Do sample tests to see which ones get you better result. Different companies have different styles and different effects so check them out.

It is your market that you are testing in co-registration: what is it you’re marketing and what you’re advertising. When you get ready to looking to co-registration services, use some things that you’re going to want to keep handy. Your niche market is something you must known as you do the palm of your hand.

Know that when you go through the sign up for your co-registration, they’re going to put you in categories. If you’re marketing real estate and you wanted to get people to sign to a real estate newsletter, you place your stuff accordingly.

Catchy names, headlines, benefit (laid in) statements are three important things you’ll need. And a well-designed opt-in form is what’s really going to bring the people to your Website.

Put all these together to draw their attention to make them pick you over a competitor. You’re also going to make sure that you have your lead capture or your squeeze page setup. If your auto responder has a service where people can opt-in to your newsletter by email, you can also use that.

Ultimately, you don’t want prospects to make them go and sign up to a newsletter - to your squeeze page and do a confirmation and then go back and do other things, especially if you’re going to be giving them for your report or download. You want to make it easy. Give it to them immediately.

Referrals are also quite useful. In every newsletter publication or Ezine publication that you put out, always remind your subscribers to pass your information on to others if they think that other people would find it valuable.

Suppose you have 100 people in your subscriber list with five of them really loving the information that you have. If they recommend it to even a couple of other friends, that’s certainly going to build your list.

So, these are just little things that you need to remember so that you can kind of take advantage of every opportunity to expose yourself to other people. And in that information, you want to revive your opt-in email or the squeeze page. You want to make it really easy for them to join up to your newsletter.

Aside from these basic techniques, know also that you got to keep tweaking things and changing it. See what works. And when you start building up a list, people will get back with you and tell you feedbacks that will help you improve in your craft further.

Joel Christopher is a best selling author, speaker and mentor, known worldwide as The MasterListBuilder. To find out more on how you can triple your leads, sales and profits, go to masterlistbuilder.com

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What does a four legged stool do to your marketing business? This metaphor was invented by Bill Bonner of Agora Publishing and it’s a method of writing powerful and direct mail packages to sell financial newsletters.

If you have a four-legged stool and all the legs are strong it is very sturdy and strong. Now, if one of the legs were ripped off.  It will not fall over but it may wobble. But if you only have two components, it will surely fall over. The same goes with your business promotions.

To succeed, you must at least have three of these elements strong or you have two of them strong and the other two average. So you need to have these four legs in your preferred proportions.

Leg number 1 is credibility.

You build credibility by getting publicity and exposure through media. The phrase “As featured in The New York Time, The Wall Street Journal.” can actually help you boost your sales. Media credibility is very appealing to prospects and buyers.

Credibility is who you are and it could be anything. It may be anchored on where you went to school. You can also use your book as a source of your credibility. It is really effective in making people stop and take a look at what you have to say or offer when you are an author.

Leg number 2 is all about track records.

Who have you helped? For example, Joel Christopher, the man who helped 20 people build their lists from 0 to 10,000 in two days, could be a great example of track record, which also supports his credibility.

So it’s track record.  How have you been?  How accurate have you been?  How have people benefited from what you do? Interviews and infomercials are rich in building this particular leg for their businesses.

The third leg is future benefit

Future benefit is not given as much attention as it deserves. In a stock market promotion, for example, that says, “Martin Wise made 83 percent on Microsoft, 72 percent on Dell, 800 percent on Cisco and 200 on Qualcomm.  That’s great for the track records.
But those trades are done.  Future benefits invite people to participate. It answers this basic question: “What will I get if I subscribe or buy this product to service?  What will I get going forward?”

In the stock market example previously stated, future benefits may be stated in this manner: ‘If you subscribe today, we’ll immediately e-mail you a link to our free report.” Make an effort to focus on the immediate future benefit so that you can further entice your prospects.

Finally, the big idea completes the four-legged stool.

It may be a simple idea, but the big idea is you can make it big in terms of benefits and solutions. You got to state the problem the reader has that your offer is going to solve, primarily.

These four legs work together for your business’ success. You really have to detect which combinations or proportions will work best for you.

Joel Christopher is a best selling author, speaker and mentor, known worldwide as The MasterListBuilder. To find out more on how you can triple your leads, sales and profits, go to masterlistbuilder.com

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Conversion is the defense, the bringer of the championship if internet marketing may be likened to a ball game. Traffic is the offense, but without conversion backing up as your defense moves, you will not find your business getting anywhere near succesful nor surviving.

So just take a quick list, look at the process summary;

Number one: Make a list of competitor products.

No one would want to market a product with no competitors. The fact that you have competitors is something you really have to thank for. It means that the business there is good so the competition is stiff.

When you make a list of your competitors, you start out in the conversion process in the sense that you can actually determine what’s already working in your target niche. And you note them accordingly.

And actually in this step, you don’t necessarily have to be a competitor. You can go for complementary and not hurt yourself. After that, you can finally move out and expand.

Number two: Join their affiliate programs.

Are you new to the business? No problem! Go join the affiliate programs of your competitors. It may cause a slight dent to your pride that you ought to sell other people’s product first. It is kind of like humbling yourself completely. But pride in the initial stages is best when swallowed in favor of earning much in the future.

When you are just starting out, you cannot afford all those maintenance costs that owning a product can bring its owner. So when you are in this situation, it is best that you start out as a fledgling internet marketer. When you have gotten confident with your skills as an affiliate, that’s when you go higher.

Number three: Create a squeeze page.

Being an affiliate does not mean you are resigned to work for other people’s products for the rest of your life. You can move out bit by bit and you can start doing this by forming your own squeeze page. Your squeeze page is what will make people opt in.

Number four: Include an invisible popup on the page.

Invisible popups are acceptable to google and beneficial to your business. Make every way to incorporate the invisible popup in your squeeze page. This saves time, keeps you within the bounds of policies of bigwigs such as Google and will really help you boost your sales, and have higher conversion rates.

Number five: Run a pay per click campaign that goes after on target traffic.

Target your traffic. An archer never succeeded flailing his arrows aimlessly. Do your very best to ensure that you are making the most out of what you have at the moment. Be specific in your target traffic, and do not miss out on the benefits of being efficient and focused on what you do.

Conversion is the step to be able to be successful in your internet marketing business. The higher conversion rates you have, the better it will be for your business. Other joint venture partners will not trust you if you do not have high conversion rates. It is something that is worth all the time and energy.

Joel Christopher is a best selling author, speaker and mentor, known worldwide as The MasterListBuilder. To find out more on how you can triple your leads, sales and profits, go to masterlistbuilder.com

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Aside from timing your responses and incorporating your joint ventures after a 30-day period as previously discussed in part one, you can also harness other means to make conversion a natural part of your internet marketing business.

One of the tools you can use is autoresponse plus which requires more creativity. This way, you get your prospects to opt-in again and then add them to one list. When you do have masterlisttools, it will automatically arrange your lists for you.

With regard to an affiliate product, you can also do something else. If you will be promoting somebody else’s product then you will do your business good if you offer a bonus along with it.  And in order for them to claim that bonus, prepare a form for them to fill up. This puts them on buyer list and out of prospect list.

In the business, it is best to really have a very selected group of joint venture partners to promote products with. Classify your JV’s as A-listor B-list, and adjust your conversions accordingly.  Make the B-list go to the don’t buyers and the A-list to buyers.

Your ways of selecting what conversion techniques fit your particular joint venture partners will help you build your internet marketing business. The rule of thumb in deciding whether your joint venture partners are worth the A-list quality or the B-list quality depends on how much you believe their products.

Once the 30-day period has ended and some customers still did not buy from you, followup for them may be done in a less frequent manner. While your persistence may be rewarding to some, there are also times that you have to tame down your plugging because some customers are just not made to buy from you.

A good technique to have anchors to your follow up is to offer free five lesson course or things that will require continuity. For example, you could give a free five lesson course deliverable via email.

Once you do give the free lesson, you can do a followup which contains statements such as: “Hey, remember in lesson one how we talked about…” This will give you instant recognition. But make sure you do this shortly after you give out the lesson so that they will not forget that you or the lessons.

One of the best examples of effective internet marketing strategy is that of Dell products. They are always changing and yet they continue to create a sense of urgency by changing the premium offers that they have on it on a cycle of bonus offers for their prospects.

So you can do the same thing with offering somebody else’s product. You produce the same sense of urgency by providing bonuses with a 72-hour period or so that will be hard to pass up or refuse. This way, you get them to instantly buy from you and make the conversion turnouts faster and passive income greater.

Joel Christopher is a best selling author, speaker and mentor, known worldwide as The MasterListBuilder. To find out more on how you can triple your leads, sales and profits, go to masterlistbuilder.com

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Essentially, internet marketing comes down to two key components: traffic and conversion. If it may be likened to a game, traffic is like offense and conversion is like defense.  Ultimately, it’s the conversion that wins championships.

Taking Agora as a perfect example, they use direct mails, postcards, banner ads, pay per click, and search engines in order to be able to convert effectively and build traffic. Now, using direct mail, postcards or banner ads usually requires a big lump sum investment of money.

Unless you are really good and seasoned enough, you want to have the opportunity to test both your ads as well as to see if your landing page actually converts. This way, you get to maximize your profits.

As for search engines, it can be quite tricky. Everybody likes free traffic but it is tedious and does not happen immediately.  Even with the case of affiliate deals, people are not going to promote you if you cannot convert.

This is where pay per click easily comes in. Simply put, pay per click is immediate.  For a time span as short as 15 to 20 minutes one could have an ad campaign of driving targeted traffic to his or her website to see if that website will convert.

Experts such as John Barker strongly recommend internet marketers to start with pay per click and then move to other things once conversion is firmly established as part of your business. The need to convert is inherent in the success of any online business.

One of the best techniques is to run a variety of ads to see what people respond to and you can get that going right away.  Now if you rely on search engine traffic, it may take you several months.  In pay per click you can do it immediately with less distraction.

On the other side of the page here is conversion and basically traffic is being driven towards a landing page or squeeze page. The thank you page is a good way to harness conversion. Instead of saying thank you for subscribing, you can take opportunity to present a sales letter.

Still, you can always direct your traffic to different thank you pages.  It could be somebody else’s product, somebody else’s letter and then you segment off your list. If somebody buys, they move to a customer list. Also, you must have followup automated messages to ensure that the sales stick and that will enable you to promote advanced materials.

Now if in case they don’t buy, they go on a prospect list and for about the first 30 days and this is going to depend on the products that you are selling. At this period, you must continue trying to sell that product but I’ve found that 95 percent of actual buyers buy within the first 30 days.

Once the 30 day period has elapsed, related offers on other products or other people’s products come in. Joint ventures’ opportunities fit snugly in this diagram after you have exhausted all means to sell and the customer still refuses to buy them.

Joel Christopher is a best selling author, speaker and mentor, known worldwide as The MasterListBuilder. To find out more on how you can triple your leads, sales and profits, go to masterlistbuilder.com

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